QR codes as part of print campaigns
can serve as convenient shortcuts for users interested in learning
more about a product. A quick scan with a mobile phone can give
potential customers direct access to videos and additional product
information while the interest is still fresh in their minds.
style="text-align: left;">Colourful car advertising has
traditionally embellished newspaper and magazine pages, but only a
few of them have been used as direct lead channels. French car
manufacturer Citröen wanted to integrate traditional print
advertising with moving images and interactive information for
YokeLab Enterprise offered Citröen a solution that worked not just
as an information platform but also as a road map and a lead tool
collecting customer data, fed directly to Citröens CRM system.