Engage your audience
Copenhagen culture vultures don't have to look long or hard to
find cool concerts or interesting exhibitions. Because the offers
are endless and the competition tough, particularly if the event is
outside the main hubs of the capital region, a venue in Albertslund
had to find new ways of making its message heard.
The music venue Forbrændingen, located to the west of
Copenhagen, presents an exhaustive programme of concerts featuring
both upcoming and established Danish artists. Eager to attract a
wider audience, the venue developed their marketing approach from
static to dynamic: in short, Forbrændingen integrated mobile
marketing as part of its communication strategy.
Forbrændingen subscribed to YokeLab's Business platform to
develop and implement mobile activity in connection with the
venue's other initiatives. Forbrændingen used the platform to make
music videos, video greetings from topical artists, exclusive
tracks and other content available for curious music lovers using
QR codes on print and outdoor campaigning.